The Vintage Lover, London is the heart of Vintage and with a few gems like Rokit and Beyond Retro, its not easier than ever to buy one off pieces without a designer price-tag. Even high-street stores are tapping into the magic with ‘Bazaar’ sections in Topshop and Urban outfitters dedicated to sourcing out the best pieces around.

Combined with a cute cropped leather jacket, a pair of silk pumps from Lanvin and an oversized clutch from Zara, Londoners are dressing in flea-market chic with vintage tea dresses and birdcage necklaces from Miss Selfridges.

The Glamour puss, from Mayfair to Knightsbridge London is just as well dressed as any other city, and with old money comes effortless style. The residents of high-rising penthouses are decking themselves out in a assortment of jewels, gold jewellery is finding itself cluttering wrists, necks and fingers. Jewellery is becoming the new pair of Manolos adding personal touches to every outfit. As Balmain is taking New York by storm, London’s trendiest women are dressing in Herve Leger with a touch of Miu Miu. Tight body-con dresses for evening, high hem lined babydoll chic for day. Who said afternoon tea couldn’t be glamourous?

The bargain hunter, from Primark or ‘Primarni’ as its being titled to H&M, fashion has never been so cheap and a small army of woman are learning that looking good doesn’t necessarily mean splashing out at Comme de Garcons to look like Carrie Bradshaw, with tiered dresses at Primark for £8, gladiator flats at H&M for £10 and jewellery at Oasis for a few pounds, why dent the bank account?
Combining high-street with cheap bargains, the look achieved is casual but collected, unique but budget and most of all effortless, after all why would anyone need to hesitate about spending £15 on a entire outfit? The extravagant icon, from Maison Betaux’s secret hideout store in soho to Vivienne Westwood’s affordable red label, girls are throwing all concerns out the window and strutting round brink lane in couture, well as close as.

Sonia Rykiel, Vivienne Westwood and Luella are providing ‘original and punk chic’ outfits which are being worn with leather ankle boots and Indian headbands. Costume is being worn to the local supermarket and harlequin is the everyday look.