Everything about Silvia Tcherassi is elegant. She is poised, confident and most of all exemplifies the true meaning of international chic. With 20 years of experience in the fashion industry under her belt, Tcherassi has showcased her brand on an International stage having shown her prêt-à-porter collections at the fashion weeks in both Milan and Paris.
Her approach to fashion has made her deserving of important international recognition, including her receipt of the prestigious designation of “Chevalier de l’Ordre des Arts et des Lettres” by the French Government; an honor bestowed on leaders of the international arts community for their “contribution and commitment to cultural service.”
Searching to expand her vision beyond fashion, in October of 2009 Tcherassi opened her first namesake luxury hotel in Cartagena, Colombia to much critical acclaim as part of the new Tcherassi Hotel Collection. The property was named one of the “Best New Hotels” by both Travel + Leisure and Conde Nast Traveler, as well as being noted as one of the top “Designer Hotels” by Town & Country. With the hotel design, Tcherassi successfully translated her fashion concepts into the design of spaces and the creation of experiences. In March of 2009, Random House published her first book “Elegancia sin esfuerzo” (Effortless Elegance) about her approach to fashion and style.
We wanted to know more about Silvia and her insider tips on everything from where to shop online to who we should follow on Twitter. Read on.
HM: Describe your style in one
ST: Effortless
HM: Who is you favorite fashion designer?’
ST: Alber Elbaz and Phoebe Philo
HM: What is your dream travel destination?
ST: Well, I of course love Cartagena as I have my first Tcherassi Hotel there but I would love to go back to Campos do Jordão in Brazil very soon.
HM: What would you pack if you could only bring one item?
ST: A pareo for its versatility
HM: What makes you feel glamorous?
ST: Terrific shoes!
HM: What is your best-kept beauty secret?
ST: Soap and cold water.
HM: What advice would you give to those who are aspiring to make it big in the
fashion industry?
ST: First, develop an original vision. Second, build a corporate structure to support it. Third. Don’t give up!
HM: Who has the best tweets?
ST: I met Martha Stewart recently and started to follow her. She is very authentic and has a comprehensive approach to style.
HM: What is your favorite online shopping destination?
ST: Let me mention four for different reasons. The vision of L-atitude is very original, Moda Operandi is revolutionary, and Net-a-porter and YOOX are true pioneers.
HM: What are your three fashion must-haves?
ST: The Ballon Bleu de Cartier, Bruno Frisoni shoes and a super chic white shirt
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